About Us

Crafting Eco-Friendly Fashion for Children: The Paisley Park Story

 



Our Brand Philosophy:

Paisley Park was born from a belief: children’s clothing should be timeless, not trend-driven; crafted, not mass-produced. Inspired by the continuity of the paisley motif, we create heirloom pieces that blend artisanal smocking, thoughtful detail and the quiet luxury of Liberty fabrics.

Every piece is made to last. It is gentle on children, kind to the planet and worthy of being passed on.

We don’t believe in stereotypes or shortcuts. We design for real children: pieces that move with them, fit them beautifully and make them feel seen. Sustainability is never an afterthought. It is stitched into our philosophy, from fabrics to finishes.

Paisley Park is more than clothing. It is a way of dressing with intention, choosing quality over excess and carrying forward traditions into everyday life.

 

Founder's Letter 

 

A Note from Me to You

Paisley Park began in the quiet moments after my daughter was born. I started sewing dresses for her, choosing colours beyond pink and prints filled with whimsy. What began as a mother’s wish slowly grew into something bigger. Friends asked for custom pieces and I realised I wanted to do this right. So I studied fashion design, building on memories of my grandmother, whose handmade dresses filled my childhood.

With a background in dentistry, I have always valued precision and care and that same attention now guides the way I design. Being a mother deepens that instinct. I understand the small details that matter, the comfort my daughter needs and the importance of keeping clothing safe and free from toxins. For me, it has always been about designing for real kids, clothes they want to wear, play in and feel like themselves in.

My daughter is my partner in crime. She helps me choose prints and colours and she is the first to tell me if a piece is not comfortable. She often reminds me that nothing feels quite like Paisley Park. That is the greatest compliment and the reason I do what I do.

Every fabric I choose, every smock, every stitch is my way of blending heritage with everyday life. Paisley Park is my story, but also a celebration of childhood stories waiting to be lived, played in and passed down.

With warmth,
Sugi
Founder, Paisley Park